# Side Studios - Machine Readable Context

Last Updated: 2026-07-31
Version: 1.1

## What Side Studios Does
Side Studios designs and builds premium websites, brand systems, content systems, and capture wiring for founders. The studio also installs and operates the follow-up engine behind each site it ships: webchat, missed-call text-back, booking, review requests, database reactivation, and AI receptionist - delivered as operated services.

## Ecosystem Boundary
Side.io is the platform; Side Studios designs, installs, and operates it for your business. Clients hire Side Studios and get one accountable team for design, installation, and operation. Side.io is not a separate product a Side Studios client needs to evaluate or buy.
Platform site: https://www.theside.io - linked from the homepage ecosystem section for reference. Engagement runs through Side Studios.

## Primary Services
- Brand identity: Logos, palettes, type systems, and brand books founders can repeat.
- Webflow development: Custom Webflow sites that scale and rank. CMS, animations, SEO.
- Shopify storefronts: Custom Shopify themes that convert at checkout, not just on the home page.
- Conversion design: Forms, flows, nudges, and microcopy that turn first-time visitors into bookings.
- Content systems: Repeatable voice and content templates so you stop reinventing every post.
- Capture wiring: Forms wired to your CRM, AI voice, calendar, and webchat. From day one.

## SEO And GEO Implementation
- Server-rendered/static route content through Next.js App Router.
- Route-specific metadata and canonical URLs.
- Organization, LocalBusiness, WebSite, Service, BreadcrumbList, CollectionPage, and CreativeWork JSON-LD.
- AI-crawler-friendly robots.txt.
- Machine-readable llms.txt and llms-full.txt.
- Sitemap includes static pages, case studies, guides, industry service pages, and comparison pages.
- Dynamic Open Graph images available at /api/og.

## Portfolio Cases
### Vantix Industrial Lasers
URL: https://theside.studio/work/vantix-industrial-lasers
Client site: https://vantixlasercanada.com
Industry: Industrial / B2B
Summary: Fiber laser cutting and welding for Canadian metalworkers. Demo flow, financing, and ROI tools for buyers who need answers, not catalogs.
Services: Industrial UX, Webflow, RFQ flow, Capture wiring

### PSC - Inspection & Engineering
URL: https://theside.studio/work/psc-inspection-engineering
Client site: https://psccorp.ca
Industry: Industrial / Inspection
Summary: NDT and engineering services for plants, refineries, and pipelines. Trust-stacked metrics, schedule-critical sell, and no service brochure energy.
Services: Brand system, Webflow, Technical SEO, Trust architecture

### Zinodeck - Composite Decking
URL: https://theside.studio/work/zinodeck-composite-decking
Client site: https://zinodeck.com
Industry: E-commerce / Home
Summary: Tarimatec's exclusive Canadian outpost. Cost calculator, installer matching, and lifestyle-led galleries for homeowners and builders.
Services: E-commerce UX, Calculator UX, Content system, SEO

### True Serenity Home Care
URL: https://theside.studio/work/true-serenity-home-care
Client site: https://trueserenityhomecare.ca
Industry: Health / Care
Summary: In-home support for aging adults across BC. Family-led decisions, calm trust signals, and soft contact for the call about to happen.
Services: Care UX, Copywriting, Webflow, Lead capture

### Vancouver Elites
URL: https://theside.studio/work/vancouver-elites-real-estate
Client site: https://vancouverelites.ca
Industry: Real Estate / Luxury
Summary: Coldwell Banker presale and resale brokerage. Luxury palette, IDX search, presale carousel, and social-first credibility.
Services: Real estate UX, IDX experience, Brand refresh, Lead routing

### NSRS - Rail Components
URL: https://theside.studio/work/nsrs-rail-components
Client site: https://nsrs.ca
Industry: Industrial / Rail
Summary: Locomotive and railcar components for North American operators. RFQ-led, manufacturing-led storytelling, and a lighter industrial experience.
Services: Industrial IA, Catalog UX, RFQ flow, Webflow

### Actotive - Rail & Marine Parts
URL: https://theside.studio/work/actotive-rail-marine-parts
Client site: https://actotive.co/en
Industry: Industrial / Global
Summary: EMD, GE, and ALCO locomotive components plus marine engine parts. Multilingual, certified, and built for international procurement teams.
Services: Multilingual UX, B2B copy, RFQ wiring, Technical SEO

### Violet Build - Toronto Renovations
URL: https://theside.studio/work/violet-build-renovations
Client site: https://violetbuild.com
Industry: Construction / Luxury
Summary: Custom homes and high-end renovations in the GTA. Process-led, before/after-led, awards-displayed, and built to earn premium pricing.
Services: Luxury brand, Service pages, Before/after system, Local SEO

### Platform4 - Vancouver Event Space
URL: https://theside.studio/work/platform4-event-space
Client site: https://platform4.space
Industry: Hospitality / Events
Summary: Multi-purpose venue for corporate, weddings, photo, and film. Full-bleed video hero, gallery-led storytelling, and smooth use-case navigation.
Services: Hospitality UX, Gallery system, Event use cases, Booking path

### Kathy Kiany - Animation & Design
URL: https://theside.studio/work/kathy-kiany-animation-design
Client site: https://kathykiany.com
Industry: Creative / Film
Summary: Animation, motion graphics, and film design. Portfolio-as-product, social-linked external proof, and monochromatic editorial around rich work.
Services: Portfolio design, Creative direction, Gallery UX, Social proof

### Home Vision Solutions
URL: https://theside.studio/work/home-vision-solutions
Client site: https://homevisionsolutions.ca
Industry: Smart Home / Luxury
Summary: Whole-home automation in Vancouver's premium neighborhoods. Control4, Lutron, and Sonos certified with partner-badge trust and FAQ objection handling.
Services: Luxury UX, Partner proof, FAQ system, Local SEO

### Concepto Interiors - Cabinetry
URL: https://theside.studio/work/concepto-interiors-cabinetry
Client site: https://conceptointeriors.com
Industry: Home / Manufacturing
Summary: Pre-assembled custom cabinets with 300+ finishes. Online consult, deposit-led proposals, and sample dispatch for showroom-free renovation.
Services: Commerce UX, Consult flow, Sample journey, Content system

### Cyra Beauty - Medical Aesthetics
URL: https://theside.studio/work/cyra-beauty-medical-aesthetics
Client site: https://cyrabeauty.ca
Industry: Health / Medspa
Summary: Physician-guided injectables, lasers, and IV in Coquitlam. Jane App booking, before/after galleries, and expandable FAQs without category flash.
Services: Medspa UX, Booking path, Service galleries, FAQ content

### Alpenglow Media
URL: https://theside.studio/work/alpenglow-media
Client site: https://alpenglowmedia.ca
Industry: Creative / Brand Film
Summary: Commercial video and stills for Canadian outdoor brands. Cinematic, calm, story-led, and careful not to oversell its own creative.
Services: Creative portfolio, Motion-led UI, Brand copy, Gallery UX

## Location Pages
### Website Design Vancouver
URL: https://theside.studio/vancouver
Summary: Vancouver web design and Webflow studio for BC founders. Premium, conversion-wired websites and brand systems that book customers, with much of the portfolio built in Vancouver and across British Columbia.

## Operated AI Service Pages
AI agents delivered as operated services: powered by the Side.io platform, designed, installed, and operated by Side Studios. Clients hire the studio; there is no separate platform to evaluate or buy.

### AI appointment scheduling and reminders (operated)
URL: https://theside.studio/services/ai-appointment-scheduler
Published: 2026-07-30 · Updated: 2026-07-30
Summary: An AI appointment scheduler that books from any conversation, takes deposits, runs reminder cascades, and refills cancellations - powered by the Side.io platform, designed, installed, and operated by Side Studios.

### AI receptionist and answering service (operated)
URL: https://theside.studio/services/ai-receptionist
Published: 2026-07-30 · Updated: 2026-07-30
Summary: An AI receptionist that answers every call, books into your calendar, and texts back the calls you miss - powered by the Side.io platform, designed, installed, and operated by Side Studios.

### AI review and reputation management (operated)
URL: https://theside.studio/services/ai-reputation-manager
Published: 2026-07-30 · Updated: 2026-07-30
Summary: An AI reputation manager that asks every customer for a review at the right moment, drafts on-brand responses for approval, and flags unhappy feedback to you instantly - operated by Side Studios on the Side.io platform.

### AI sales agent and lead follow-up (operated)
URL: https://theside.studio/services/ai-sales-agent
Published: 2026-07-30 · Updated: 2026-07-30
Summary: An AI sales agent that replies to every form fill, DM, and webchat in seconds, qualifies the lead, and books the call - powered by the Side.io platform, designed, installed, and operated by Side Studios.

## Industry Service Pages
### Real estate and property development website design
URL: https://theside.studio/industries/real-estate-developers
Published: 2026-07-12 · Updated: 2026-07-30
Summary: Real estate websites for developers and luxury builders: pre-sale sites that sell units before they exist, with AI-agent lead qualification wired in.

### Medspa and aesthetic clinic website design
URL: https://theside.studio/industries/medspa-aesthetic-clinics
Published: 2026-07-12 · Updated: 2026-07-30
Summary: Websites for medspas and aesthetic clinics that turn traffic into booked consults: trust-stacked branding, one-tap booking, and AI-ready FAQs.

### Manufacturing and industrial website design
URL: https://theside.studio/industries/manufacturing-industrial
Published: 2026-07-12 · Updated: 2026-07-30
Summary: Manufacturing and industrial websites that turn spec-checkers into qualified RFQs: radical-clarity copy, technical-credible UX, and ERP/CRM wiring.

### Law firm website design
URL: https://theside.studio/industries/law-firms
Published: 2026-07-12 · Updated: 2026-07-12
Summary: Law firm websites built as your most-scrutinized credibility asset: trust-first design, practice-area pages that convert, and intake wired for speed.

### Hotel and event venue website design
URL: https://theside.studio/industries/hospitality-venues
Published: 2026-07-12 · Updated: 2026-07-12
Summary: Hotel and event venue websites that sell the experience before the visit: immersive but fast, with clear booking and event-inquiry paths wired in.

### Home care and senior care website design
URL: https://theside.studio/industries/home-care
Published: 2026-07-12 · Updated: 2026-07-12
Summary: Websites for home care and senior care agencies that turn a 90-second family decision into a booked call: trust-first design and dual-audience copy.

### Shopify Plus and ecommerce web design
URL: https://theside.studio/industries/ecommerce-shopify
Published: 2026-07-12 · Updated: 2026-07-12
Summary: A Shopify Plus and ecommerce web design agency for brands at scale: replatforming and CRO that earn revenue per basis point, with ERP and 3PL wiring.

### Dental practice website design
URL: https://theside.studio/industries/dental
Published: 2026-07-12 · Updated: 2026-07-12
Summary: Websites for dental practices that turn searches into booked chairs: real team photos, procedures explained calmly, and one-tap booking on every screen.

### Construction and renovation website design
URL: https://theside.studio/industries/construction-renovation
Published: 2026-07-12 · Updated: 2026-07-12
Summary: Construction and renovation websites that turn a referral's website check into a booked estimate: portfolio proof, honest process, fast lead capture.

### B2B SaaS website design
URL: https://theside.studio/industries/b2b-saas
Published: 2026-07-12 · Updated: 2026-07-12
Summary: B2B SaaS websites built to close enterprise buyers and carry the next round: technical-buyer clarity, demo-request speed-to-lead, and a CMS you can run.

## Comparison Pages
### Webflow vs WordPress: An Honest Guide (2026) | Side Studios
URL: https://theside.studio/compare/webflow-vs-wordpress
Published: 2026-07-12 · Updated: 2026-07-30
Summary: Webflow vs WordPress for a marketing site, honestly. WordPress wins on plugin depth and tight budgets; Webflow wins on design control, safety, and speed.

### Webflow Agency vs Freelancer: An Honest Guide (2026)
URL: https://theside.studio/compare/webflow-agency-vs-freelancer
Published: 2026-07-12 · Updated: 2026-07-30
Summary: Webflow agency or freelancer? An honest router: a freelancer for scoped, single-skill work; a studio when strategy, design, and build must be accountable.

### Lovable vs Hiring an Agency: An Honest Guide | Side Studios
URL: https://theside.studio/compare/lovable-vs-hiring-an-agency
Published: 2026-07-12 · Updated: 2026-07-12
Summary: Should you build with Lovable or hire an agency? An honest router for founders — when the AI builder is the right call, and exactly when it stops being one.

### The True Cost of a DIY Website vs an Agency (2026) | Side Studios
URL: https://theside.studio/compare/diy-vs-agency-total-cost
Published: 2026-07-12 · Updated: 2026-07-30
Summary: The real cost of a DIY website is not the subscription, it is your hours. An honest time-math breakdown of sticker price, founder time, and lost conversions.

### Design Subscription vs Project Studio: Honest Guide 2026
URL: https://theside.studio/compare/design-subscription-vs-project-studio
Published: 2026-07-12 · Updated: 2026-07-12
Summary: Design subscription or project studio? An honest router: a subscription for continuous small-batch demand, a studio for a defined outcome that must launch.

### AI Website Builder vs Web Design Agency: Honest Guide
URL: https://theside.studio/compare/ai-website-builder-vs-web-design-agency
Published: 2026-07-12 · Updated: 2026-07-12
Summary: AI website builders solved the 'a website exists' problem. An honest router for when a builder is enough, and when the outcome needs a studio instead.

## Guides & Glossary (Citable Articles)
### Custom Website Cost in Canada: 2026 Price Guide
URL: https://theside.studio/guide/custom-website-cost-canada
Published: 2026-07-31 · Updated: 2026-07-31
Summary: See exact custom website costs in Canada by tier — DIY, freelancer, studio, enterprise — plus GST/HST notes and a sample project price table.

### Website Redesign Cost: 2026 Pricing Breakdown | Side Studios
URL: https://theside.studio/guide/website-redesign-cost
Published: 2026-07-27 · Updated: 2026-07-27
Summary: A website redesign costs $2,500 to $60,000+ depending on scope. See real pricing by tier, timelines, and what's included before you brief a studio.

### What Is a Style Guide? Definition, Contents & Uses
URL: https://theside.studio/glossary/what-is-a-style-guide
Published: 2026-07-21 · Updated: 2026-07-21
Summary: A style guide defines your logo, color, type, and voice in one document. See what it includes, how it differs from a design system, and when you need one.

### What Is a Headless CMS? Definition, Benefits, Uses
URL: https://theside.studio/glossary/what-is-a-headless-cms
Published: 2026-07-21 · Updated: 2026-07-21
Summary: A headless CMS stores content and serves it via API, with no built-in front end. See how it compares to traditional CMS and when it's worth the extra build.

### What Is a Design System? Definition & Components Guide
URL: https://theside.studio/glossary/what-is-a-design-system
Published: 2026-07-21 · Updated: 2026-07-30
Summary: A design system is the governed set of tokens, components, and rules that keep a site consistent as it grows — not just a style guide. See the full definition.

### Shopify Website Design Cost: 2026 Guide | Side Studios
URL: https://theside.studio/guide/shopify-website-design-cost
Published: 2026-07-21 · Updated: 2026-07-21
Summary: Shopify website design costs $8,000 to $42,000+ depending on scope. See our tier breakdown, what drives price, and real build timelines.

### What Is Speed to Lead? Definition & Formula | Side Studios
URL: https://theside.studio/glossary/speed-to-lead
Published: 2026-07-20 · Updated: 2026-07-20
Summary: Speed to lead measures the minutes between a lead's first touch and your reply. Learn the formula, why it matters, and how to fix slow response.

### Website Redesign After Funding: What the Site Must Do
URL: https://theside.studio/guide/website-redesign-after-funding
Published: 2026-07-12 · Updated: 2026-07-30
Summary: You raised, and the MVP site now makes the company look smaller than the deal. A founder's guide to the job your website has to do next.

### Replatforming to Shopify: What It Actually Takes | Side Studios
URL: https://theside.studio/guide/shopify-replatforming-guide
Published: 2026-07-12 · Updated: 2026-07-30
Summary: A replatforming playbook for brands at a platform ceiling: theme rebuild, data migration, ERP and 3PL wiring, redirects, and the CRO layer after launch.

### Pre-Sale Real Estate Website Playbook (2026) | Side Studios
URL: https://theside.studio/guide/real-estate-development-website-playbook
Published: 2026-07-12 · Updated: 2026-07-30
Summary: How to build a pre-sale development website that sells units before they exist: the teaser-to-sold-out lifecycle, floorplan UX, and speed-to-lead.

### How Much Does a Medspa Website Cost? | Side Studios
URL: https://theside.studio/guide/medspa-website-cost
Published: 2026-07-12 · Updated: 2026-07-30
Summary: Real medspa website cost ranges, what drives the number, what you get at each tier, and the ROI math in operator terms — booking lift, not vanity metrics.

### Manufacturing RFQ Playbook: Spec-Checkers Into Quotes
URL: https://theside.studio/guide/manufacturing-website-rfq-playbook
Published: 2026-07-12 · Updated: 2026-07-30
Summary: An operator's playbook for manufacturer websites: spec-sheet access, RFQ form design, speed-to-lead on quotes, and ERP/CRM wiring. From real builds.

### How Much Does a Law Firm Website Cost? | Side Studios
URL: https://theside.studio/guide/law-firm-website-cost
Published: 2026-07-12 · Updated: 2026-07-12
Summary: Real law firm website cost ranges, what drives the number, what each tier buys, and the ROI math in case-value terms - signed clients, not vanity metrics.

### How to Get Recommended by ChatGPT, Claude & Perplexity
URL: https://theside.studio/guide/how-to-show-up-in-chatgpt-recommendations
Published: 2026-07-12 · Updated: 2026-07-12
Summary: A practitioner's playbook for AI-search visibility: how assistants decide who to cite, a monthly self-test you can run, and what fixing visibility involves.

### How to Choose a Webflow Agency: A Founder's Guide 2026
URL: https://theside.studio/guide/how-to-choose-a-webflow-agency
Published: 2026-07-12 · Updated: 2026-07-30
Summary: The vetting framework founders use to choose a Webflow agency — six questions on design systems, CMS architecture, and lead-capture wiring.

### May 2026 Accessibility Deadline: Healthcare Site Fixes
URL: https://theside.studio/guide/healthcare-website-accessibility-2026
Published: 2026-07-12 · Updated: 2026-07-12
Summary: A plain-language guide to the May 2026 HHS WCAG 2.1 AA deadline: what the rule requires, the clinic-site failures it catches, and a 15-minute self-check.

### Built It With Lovable? How to Fix an AI-Generated Site
URL: https://theside.studio/guide/fix-ai-generated-website
Published: 2026-07-12 · Updated: 2026-07-30
Summary: You shipped fast with Lovable, Bolt, or v0 to validate cheap. Here is what generated sites get wrong when revenue arrives, and what a rescue involves.

### What to Expect From a Conversion Rate Optimization Agency
URL: https://theside.studio/guide/conversion-rate-optimization-agency-what-to-expect
Published: 2026-07-12 · Updated: 2026-07-30
Summary: An honest look at a CRO engagement: the monthly loop of research, hypotheses, changes, and measurement; what it costs; and what to demand from any vendor.

### Case Study: Zinodeck's Cost Calculator Conversion Engine
URL: https://theside.studio/guide/case-study-zinodeck-ecommerce
Published: 2026-07-12 · Updated: 2026-07-27
Summary: A breakdown of the Zinodeck build — a cost calculator and installer matching as the conversion engines, split homeowner and builder paths — with measured results.

### Case Study: How Vancouver Elites Made Presale Curated
URL: https://theside.studio/guide/case-study-vancouver-elites-real-estate
Published: 2026-07-12 · Updated: 2026-07-12
Summary: A decision-and-craft breakdown of the Vancouver Elites build: IDX search, a presale carousel, and gold accents used sparingly so the brand reads premium.

### Case Study: PSC's Industrial Site, Built on 655+ Projects
URL: https://theside.studio/guide/case-study-psc-industrial-website
Published: 2026-07-12 · Updated: 2026-07-30
Summary: The credibility-first rebuild of PSC's inspection and engineering site: 655+ projects placed above the fold, and a taxonomy for schedule-critical buyers.

### Case Study: A Coquitlam Medspa's Website Booking Engine
URL: https://theside.studio/guide/case-study-cyra-beauty-medspa-website
Published: 2026-07-12 · Updated: 2026-07-27
Summary: A breakdown of the Cyra Beauty build — physician-guided aesthetics in Coquitlam, Jane App booking one click away — with measured results of the June 2026 rebuild.

### Best Webflow Agencies in Vancouver (2026): How to Choose
URL: https://theside.studio/guide/best-webflow-agencies-vancouver
Published: 2026-07-12 · Updated: 2026-07-30
Summary: An honest, criteria-led shortlist of the kinds of Webflow agencies and studios in Vancouver — who each is best for, and how to pick the right fit for your business.

### Best Web Design Agencies in Canada (2026): An Honest Shortlist
URL: https://theside.studio/guide/best-web-design-agencies-canada-2026
Published: 2026-07-12 · Updated: 2026-07-30
Summary: An honest, criteria-led shortlist of the kinds of web design agencies in Canada: who each is best for, how to score them, and where we fit in.

### How to Improve Website Conversion Rate | Side Studios
URL: https://theside.studio/guide/improve-website-conversion-rate
Published: 2026-07-11 · Updated: 2026-07-30
Summary: A founder's guide to the five conversion levers that move revenue — speed-to-lead, proof, clarity, and capture wiring. Free Brand Score included.

## Contact
Email: Hello@theside.studio
Phone: +1 604-400-2080
Instagram: @theside.studios
Location: Vancouver, BC