Band by Townline

Project Overview

The Band Landing Page is a web platform designed to showcase an exquisite presale project located in Burqutitlam. The project aims to captivate potential buyers and investors by providing a visually appealing and immersive experience that highlights the unique features and attractions of the Band development.

Project Duration

The development of the Band Landing Page was executed over a period of 1 month, ensuring timely delivery and meticulous attention to detail.

The Problem

Prior to the creation of the Band Landing Page, the presale project faced challenges in effectively presenting its unique offerings to potential buyers and investors. Traditional marketing strategies lacked the ability to convey the essence of the project and failed to provide an engaging digital experience.

The Goal

The goal of this case study is to showcase the comprehensive UX design process employed to create the Band Landing Page. The project aimed to provide potential buyers and investors with an interactive platform that offers insights into the development's distinct features and creates a sense of connection with the project.

Side Studios' Role

As the prominent development department within Webflow, Side Studios played a crucial role in collaborating with the design team to create the Band Landing Page. They were responsible for translating design concepts into functional elements and ensuring the seamless integration of interactive features.

Side Studios' Responsibility

Side Studios' responsibilities encompassed implementing the technical aspects of the Band Landing Page, optimizing performance, and ensuring compatibility across different devices and browsers. Their expertise ensured a smooth and intuitive user experience.

Understanding the User

User Research

Extensive user research was conducted to understand the preferences and expectations of potential buyers and investors. Surveys and interviews helped identify the key elements that would appeal to the target audience.

User Summary

The research revealed that potential buyers and investors sought a platform that provided a clear overview of the Band presale project. They desired an immersive experience that allowed them to visualize the development's features and amenities, as well as explore floor plans and pricing.

Pain Point

The primary pain point faced by the Band project was the challenge of effectively communicating its unique offerings and capturing the attention of potential buyers and investors amidst a competitive market.

Personas

Based on the user research, we created two personas:

1. Investor Ivan - An experienced real estate investor looking for a comprehensive overview of the Band project, including pricing, location, and potential returns.
2. Buyer Bella - A young professional seeking a modern and conveniently located property with easy access to amenities and transportation. Bella wants to visualize the unit layouts and explore available floor plans.

Problem Statements and User Journey Map

Problem Statements:

1. The Band presale project needs a captivating online platform to effectively showcase its unique features and attract potential buyers and investors.
2. Users expect an immersive and informative experience that allows them to explore floor plans, pricing, and the project's key attributes.

User Journey Map:

1. Investor Ivan visits the Band Landing Page and is greeted with an elegant and easy-to-navigate interface, providing a comprehensive overview of the project, including ROI projections and financial incentives.
2. Buyer Bella explores the interactive floor plans, virtually walks through the development, and discovers the range of amenities offered at the Band project.

UX Structure

The UX structure was meticulously designed to ensure a seamless and captivating user experience. Key elements included:

1. A visually appealing homepage with clear navigation to explore the Band project's key features.
2. Interactive floor plans and 3D virtual tours for an immersive exploration of the development.
3. A pricing and financial incentives section to attract potential investors.

The Impact and Learnings

The launch of the Band Landing Page had a significant impact on the presale project's success. Potential buyers and investors praised the engaging platform, which effectively conveyed the development's unique attributes and amenities. The Band project garnered increased interest and inquiries, leading to a successful presale campaign.

Throughout this project, we learned the importance of understanding the target audience's needs and expectations, as well as the value of a collaborative approach between design and development teams in creating an exceptional user experience.

‍