Project Overview
Chri.eitor 3D Interior Design Studio is an award-winning interior design firm that showcases stunning and immersive 3D interior designs with the highest quality in design and rendering. They collaborate with more than 25 big players in various industries, providing top-notch interior design solutions that captivate visitors and clients alike.
Project Duration
The project involved the meticulous creation and curation of a portfolio of remarkable interior design works, which has been an ongoing effort to continually showcase their latest projects and maintain their position as a prominent interior design studio.
The Problem
Before Chri.eitor 3D Interior Design Studio established its online presence, they faced the challenge of effectively displaying their extensive and impressive portfolio to potential clients and visitors. Their outstanding design and rendering work needed a platform that would highlight the intricacy and attention to detail that sets them apart in the industry.
The Goal
This case study aims to showcase the UX design process employed to create the online platform for Chri.eitor 3D Interior Design Studio, which successfully exhibits their high-quality design and rendering projects while ensuring an exceptional user experience for visitors and clients.
Side Studios' Role
Side Studios, the prominent development department within Webflow, collaborated closely with Chri.eitor's design team to create the online platform that perfectly showcased their interior design works. They were instrumental in implementing the technical aspects and ensuring the platform's smooth functioning.
Side Studios' Responsibility
Side Studios' responsibilities encompassed translating the design concepts into functional elements, optimizing performance, and ensuring cross-device compatibility. They worked hand in hand with Chri.eitor's design team to achieve a seamless and engaging user experience.
Understanding the User
User Research
The initial stages involved understanding Chri.eitor's target audience, which primarily consists of potential clients, design enthusiasts, and industry professionals. In-depth research was conducted to identify the preferences and expectations of these user groups.
User Summary
The research revealed that the target users expect an immersive and visually appealing experience when exploring Chri.eitor's portfolio. They seek a platform that allows them to easily navigate through the various projects, understand the design process, and witness the exceptional quality of work.
Pain Point
The primary pain point faced by Chri.eitor was the challenge of effectively showcasing their extensive and impressive portfolio online. They needed a platform that would portray the intricate details of their design and rendering work to leave a lasting impression on potential clients and visitors.
Personas
Based on the user research, we created three personas:
- Client Claire - A potential client looking to revamp her luxury penthouse, seeking inspiration and a reliable interior design firm.
- Enthusiast Alex - A design enthusiast who admires Chri.eitor's work and enjoys exploring interior design masterpieces.
- Industry Insider Ian - An industry professional interested in the latest trends and designs within the interior design world.
Problem Statements and User Journey Map
The following problem statements and user journey map were created to guide our design process:
Problem Statements:
- Chri.eitor needs an online platform that effectively showcases their extensive portfolio of high-quality interior design and rendering work to potential clients and visitors.
- Users expect an immersive and visually appealing experience while exploring Chri.eitor's portfolio, with easy navigation and detailed insights into the design process.
User Journey Map:
- Client Claire visits the platform and is greeted with an elegant and easy-to-navigate homepage, showcasing Chri.eitor's latest projects and accolades.
- Enthusiast Alex explores the portfolio, interacting with the high-resolution images and gaining insights into the design inspiration behind each project.
- Industry Insider Ian delves into the case studies, where Chri.eitor provides in-depth details of their design process and methodology.
UX Structure
The UX structure was meticulously designed to ensure a seamless and captivating user experience. Key elements included:
- An elegant and intuitive homepage with clear calls-to-action to explore the portfolio.
- High-resolution images and interactive galleries for an immersive experience.
- Detailed case studies providing insights into the design process and challenges overcome.
The Impact and Learnings
The launch of Chri.eitor 3D Interior Design Studio's online platform had a significant impact on their business. Potential clients were impressed by the detailed showcase of their design work, leading to an increase in inquiries and projects. Enthusiasts and industry professionals appreciated the immersive experience and insights into the design process, elevating Chri.eitor's reputation as an award-winning interior design studio.
Throughout this project, we learned the importance of creating a visually compelling and immersive experience to showcase high-quality design work effectively. Collaborating with the design team at Chri.eitor allowed us to truly understand their vision and translate it into an exceptional online platform.
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