Curv by Brivia Group and Henson Developments

Project Overview

The Curv Landing Page is a dynamic web platform dedicated to showcasing Curv, Vancouver's Tallest Residential High-Rise and the World's Tallest Passive House! The project's goal is to captivate potential homebuyers and investors by providing an awe-inspiring and immersive experience that showcases the unique and sustainable features of the Curv development.

Project Duration

The development of the Curv Landing Page was executed over a period of 1 months, ensuring meticulous attention to design and functionality.

The Problem

Prior to the creation of the Curv Landing Page, the development faced challenges in effectively conveying its groundbreaking features to potential buyers and investors. Traditional marketing strategies lacked the ability to capture the essence of Curv's sustainable design and innovative architecture.

The Goal

The goal of this case study is to present the comprehensive UX design process employed to create the Curv Landing Page. The platform aims to provide potential buyers and investors with a captivating online experience that immerses them in Curv's sustainable living vision and elevates their interest in the development.

Side Studios' Role

As the prominent development department within Webflow, Side Studios played a pivotal role in collaborating with the design team to bring the Curv Landing Page to life. Their expertise ensured the seamless integration of design elements and interactive features.

Side Studios' Responsibility

Side Studios' responsibilities encompassed implementing the technical aspects of the Curv Landing Page, optimizing performance, and ensuring compatibility across different devices and browsers. Their contribution resulted in a smooth and engaging user experience.

Understanding the User

User Research

Extensive user research was conducted to understand the preferences and expectations of potential homebuyers and investors. Surveys and interviews helped identify the key features and aspects that would resonate with the target audience.

User Summary

The research revealed that potential homebuyers and investors sought a platform that presented Curv as a groundbreaking sustainable development with luxurious amenities and stunning city views. They desired an immersive experience that allowed them to explore floor plans, learn about passive house technology, and understand the environmental benefits of living at Curv.

Pain Point

The primary pain point faced by Curv was effectively communicating its unique position as Vancouver's Tallest Residential High-Rise and the World's Tallest Passive House, while also highlighting the luxurious and sustainable lifestyle it offered.

Personas

Based on the user research, we created two personas:

1. Homebuyer Hannah - A young professional seeking a luxurious and sustainable residence with breathtaking city views and a sense of community.
2. Investor Isaac - An environmentally conscious investor interested in sustainable projects that align with green initiatives and offer long-term value.

Problem Statements and User Journey Map

Problem Statements:

1. Curv needs a captivating online platform to effectively convey its groundbreaking features as Vancouver's Tallest Residential High-Rise and the World's Tallest Passive House.
2. Users expect an immersive and informative experience that allows them to explore floor plans, learn about passive house technology, and understand the environmental benefits of living at Curv.

User Journey Map:

1. Homebuyer Hannah visits the Curv Landing Page and is greeted with a visually stunning homepage, offering an enticing overview of Curv's sustainable living vision and its luxurious amenities.
2. Investor Isaac explores the interactive floor plans, learns about the passive house technology, and is impressed by Curv's commitment to environmental sustainability.

UX Structure

The UX structure was thoughtfully designed to provide a seamless and captivating user experience. Key elements included:

1. A visually striking homepage with clear calls-to-action to explore Curv's unique selling points.
2. Interactive floor plans and a detailed presentation of the passive house technology for a comprehensive understanding of Curv's sustainable features.
3. A dedicated section showcasing the stunning city views and luxurious amenities.

The Impact and Learnings

The launch of the Curv Landing Page had a profound impact on the development's marketing efforts. Potential homebuyers and investors praised the engaging platform, which effectively communicated Curv's distinctive features and sustainable living vision. The Curv project garnered significant interest and inquiries, solidifying its position as Vancouver's Tallest Residential High-Rise and the World's Tallest Passive House.

Throughout this project, we learned the importance of understanding the target audience's aspirations and values, as well as the value of a collaborative approach between design and development teams in creating an exceptional user experience.

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