Glossary
Terms, made useful.
Plain-language definitions of the web, conversion, and AI-search terms founders actually meet — each with the operator move that makes it matter.
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What is a style guide?
A style guide defines your logo, color, type, and voice in one document. See what it includes, how it differs from a design system, and when you need one.
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What is a headless CMS?
A headless CMS stores content and serves it via API, with no built-in front end. See how it compares to traditional CMS and when it's worth the extra build.
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What is a design system?
A design system is the governed set of tokens, components, and rules that keep a site consistent as it grows — not just a style guide. See the full definition.
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What is speed to lead?
Speed to lead measures the minutes between a lead's first touch and your reply. Learn the formula, why it matters, and how to fix slow response.
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