Guides
Playbooks founders actually use.
Conversion, brand, and capture-wiring guides from the studio floor. No fluff, no theory — the same checks we run on client sites.
Cost & pricing
What it actually costs.
The Real Cost of a Custom Website
See exact custom website costs in Canada by tier — DIY, freelancer, studio, enterprise — plus GST/HST notes and a sample project price table.
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What a Website Redesign Really Costs
A website redesign costs $2,500 to $60,000+ depending on scope. See real pricing by tier, timelines, and what's included before you brief a studio.
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Shopify Website Design Costs Explained
Shopify website design costs $8,000 to $42,000+ depending on scope. See our tier breakdown, what drives price, and real build timelines.
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Replatforming to Shopify: what it actually takes.
A replatforming playbook for brands at a platform ceiling: theme rebuild, data migration, ERP and 3PL wiring, redirects, and the CRO layer after launch.
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How much does a medspa website cost?
Real medspa website cost ranges, what drives the number, what you get at each tier, and the ROI math in operator terms — booking lift, not vanity metrics.
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How much does a law firm website cost?
Real law firm website cost ranges, what drives the number, what each tier buys, and the ROI math in case-value terms - signed clients, not vanity metrics.
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What to expect from a conversion rate optimization agency.
An honest look at a CRO engagement: the monthly loop of research, hypotheses, changes, and measurement; what it costs; and what to demand from any vendor.
Read the guide →Playbooks
Field-tested playbooks.
You raised. Your website just changed jobs.
You raised, and the MVP site now makes the company look smaller than the deal. A founder's guide to the job your website has to do next.
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Pre-sale websites that sell units before they exist.
How to build a pre-sale development website that sells units before they exist: the teaser-to-sold-out lifecycle, floorplan UX, and speed-to-lead.
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How manufacturers turn spec-checkers into quotes.
An operator's playbook for manufacturer websites: spec-sheet access, RFQ form design, speed-to-lead on quotes, and ERP/CRM wiring. From real builds.
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How to get recommended by ChatGPT, Claude, and Perplexity.
A practitioner's playbook for AI-search visibility: how assistants decide who to cite, a monthly self-test you can run, and what fixing visibility involves.
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The 2026 accessibility deadline.
A plain-language guide to the May 2026 HHS WCAG 2.1 AA deadline: what the rule requires, the clinic-site failures it catches, and a 15-minute self-check.
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Built it with Lovable. Now what?
You shipped fast with Lovable, Bolt, or v0 to validate cheap. Here is what generated sites get wrong when revenue arrives, and what a rescue involves.
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How founders improve website conversion.
A founder's guide to the five conversion levers that move revenue — speed-to-lead, proof, clarity, and capture wiring. Free Brand Score included.
Read the guide →Choosing a partner
Choosing the right partner.
How to choose a Webflow agency
The vetting framework founders use to choose a Webflow agency — six questions on design systems, CMS architecture, and lead-capture wiring.
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The best Webflow agencies in Vancouver
An honest, criteria-led shortlist of the kinds of Webflow agencies and studios in Vancouver — who each is best for, and how to pick the right fit for your business.
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The best web design agencies in Canada.
An honest, criteria-led shortlist of the kinds of web design agencies in Canada: who each is best for, how to score them, and where we fit in.
Read the guide →Case studies
Real builds, real receipts.
How Zinodeck turned a cost calculator into its conversion engine.
A breakdown of the Zinodeck build — a cost calculator and installer matching as the conversion engines, split homeowner and builder paths — with measured results.
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How Vancouver Elites made presale discovery feel curated.
A decision-and-craft breakdown of the Vancouver Elites build: IDX search, a presale carousel, and gold accents used sparingly so the brand reads premium.
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How PSC turned 655+ projects into an industrial site that sells.
The credibility-first rebuild of PSC's inspection and engineering site: 655+ projects placed above the fold, and a taxonomy for schedule-critical buyers.
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How a Coquitlam medspa built its website into a booking engine.
A breakdown of the Cyra Beauty build — physician-guided aesthetics in Coquitlam, Jane App booking one click away — with measured results of the June 2026 rebuild.
Read the guide →See where your site stands. Free.
Every guide here is a check we run in the Brand Score — get yours and skip straight to the three highest-impact fixes for your site.
Free, no commitment. Takes 2 minutes.