Home care websites that earn the call.
Side Studios designs and builds websites for home care and senior care agencies — calm, credible, and built for the adult child deciding for a parent in under two minutes. Trust arrives before the contact form, and the call is one tap away.
Free, no commitment. Takes 2 minutes.
THE PROBLEM
Ninety seconds to earn trust.
A family choosing home care is not shopping — they are worried, rushed, and deciding for someone they love, often in under two minutes. They land, scan for proof their parent will be safe, and if the site reads generic or cold, they close it and call the agency that felt trustworthy instead. The daughter is the one reading; the parent is the one being cared for. Miss either reader and the call never comes.
We design for both at once. A trust-first hierarchy that leads with credentials, real caregivers, and calm proof — not stock smiles — so a nervous family can qualify you in the first screen. A contact path that feels like a gentle next step rather than a sales form, and wiring that routes the inquiry to your intake team before a competitor picks up. The site carries the warmth of the visit and still books the call.
WHAT WE BUILD
Built to be believed.
Every section earns a conversion job. Here is what goes into a home care build.
Trust-first hero
Credentials, licensing, and real caregivers sit above the fold, so a family in the middle of a hard decision can confirm your parent is in safe hands before they scroll.
Dual-audience copy
Language that speaks to the adult child researching for a parent and the loved one who will receive the care — comfort for one, credentials for the other, in the same screen.
Real caregivers, real proof
Team, testimonials, and service detail presented with warmth instead of clip-art smiles, so the site feels like the calm, capable people a family is about to invite into their home.
Gentle contact path
The next step reads as an invitation, not a pitch — a soft, obvious way to start a conversation, placed everywhere a worried family reaches the moment they are ready.
Capture wiring
Forms, calls, and chat route straight into your intake workflow or CRM on day one — because the agency that answers a scared family first is usually the one they trust.
PROOF
Care that arrives before the form.
True Serenity's in-home care site moves BC families from doubt to a gentle contact path, with credential language pulled up front and the mobile family journey prioritized — trust arriving before the form, exactly where a 90-second decision is made. It sits alongside our wider health and care work, where the same rule holds: proof first, then the ask.
Health / CareTrue Serenity Home Care
Care that meets you at home .
Health / MedspaCyra Beauty - Medical Aesthetics
Aesthetic medicine, calmly delivered.
Pricing
Full Studio from $24k.
Studio Sprint from $8k · Full Studio from $24k · Studio + Engine from $42k. Public floors, not bait — final scope depends on depth, content, and integrations.
FAQ
Common questions.
How much does a home care website cost?
Our public floors are a Studio Sprint from $8k for a focused build or rebuild, and the Full Studio from $24k for a complete website and brand system. Final scope depends on how many services, locations, and integrations the agency needs. The current floors are at /pricing.
Can you make the site feel trustworthy to a family deciding fast?
That is the whole build. Credentials, licensing, and real caregivers go above the fold, and the copy speaks to the adult child researching and the parent receiving care at once — so a family can trust you in the first screen instead of bouncing to the agency that felt safer.
Will the website meet accessibility standards?
Yes. We build to WCAG 2.1 AA as standard — the bar providers taking Medicare and Medicaid must meet under the May 2026 HHS deadline — so the site is usable for older adults and their families, and defensible for your agency.
Can you wire the inquiry form into our intake process or CRM?
Yes. Speed-to-lead is the point: forms, calls, and chat route straight into your intake workflow or CRM on day one, so a worried family is answered while the decision is still open instead of sitting in an inbox.
Do you write the service and caregiver content?
Yes. Our content systems cover service pages, caregiver bios, and FAQs in a repeatable, warm voice, so your team stops rewriting the same reassurances every time you add a service or location.
Do you work with agencies in Vancouver and BC?
Yes — the studio is Vancouver-based and most of our care work is BC-local, including True Serenity. If local search matters, our Vancouver page at /vancouver covers how we build to rank in your service area.
Could we just build this on an AI website builder?
For a simple brochure, maybe. But trust a family stakes a parent's safety on, dual-audience copy, and an intake path wired to answer fast are exactly where AI builders stop — we lay out the honest trade-off at /compare/ai-website-builder-vs-web-design-agency.
See where your site stands.
Get your Brand Score in under two minutes — a private audit of brand, trust, and contact wiring, with the three highest-impact moves we would make on your care agency's site first.
Free, no commitment. Takes 2 minutes.