SCOPE DRIVERS
Why cost varies this much
Two five-page sites can land $6,000 apart. The number on a redesign quote isn't about page count alone — it's how many of these variables move: how much content has to migrate, how many systems have to connect, how custom the design system is, and how many people sign off on each round. A studio quoting $3,000 and a studio quoting $30,000 may be looking at the same site and answering different questions entirely.
- Page count
- Integration complexity
- Content migration
- Approval rounds
THE NUMBERS
Cost by tier
Redesigns fall into three honest buckets. Pick the one that matches what's broken — not the one that sounds most ambitious. If your category has its own pricing floor, we break the same tiers down for Shopify builds, law firms, and medspas.
| Tier | Typical range | Best for |
|---|---|---|
| Refresh | $2,500 – $8,000 | Design polish and a copy pass on the same platform, same page count |
| Rebuild | $8,000 – $24,000 | New information architecture, brand system, custom pages, CMS setup |
| Replatform | $24,000 – $60,000+ | Full platform migration — e.g. WordPress to Webflow or Shopify — plus integrations and data migration |
SPEED TO LIVE
How long it takes
Cost and calendar move together, but not identically. A small rebuild with heavy stakeholder review can outlast a bigger refresh with a fast approver on the other end.
| Tier | Typical timeline | What extends it |
|---|---|---|
| Refresh | 1–3 weeks | Content rewrites, multiple review cycles |
| Rebuild | 4–8 weeks | Custom illustration, brand system work, CMS build-out |
| Replatform | 8–16 weeks | Data migration, third-party integrations, redirect mapping |
WHAT YOU'RE BUYING
What you get at each price
A $2,500 refresh gets new copy, refreshed visuals, and light layout fixes on your existing platform — no new architecture, no CMS change. An $8,000–$24,000 rebuild gets a real information architecture, a documented brand system, custom-built pages, and a CMS a marketer can run without a developer. A $24,000+ replatform adds a full migration — old content, old SEO equity, old integrations — moved and re-wired on a platform built to scale. See what a rebuild looks like in practice in our medspa case study or our industrial rebuild. If you're weighing a studio against building it yourself, the honest math is in DIY vs. agency total cost.
READ THE SIGNS
Signs your site is losing leads
You don't need a redesign because a competitor's site looks newer. You need one when the site is actively costing you customers. The pattern is usually the same: traffic holds steady, but form-fills and calls drop, and nobody on the team can say why.
- Rising mobile bounce
- Slow page loads
- No lead capture
- Outdated on every device
THE RECEIPT
How we price redesigns
We scope in the same four steps every time: audit the current site, choose the tier that matches what's broken, match the timeline to that tier, then send a fixed quote — not an hourly guess. For studio context, across our last 12 redesigns we hold a 3.2x lead-form lift at a 14-day median time-to-launch, signed contract to launch — studio-wide figures across that set of projects, not a forecast for your scope. Your quote comes from the tier table above and your own site's condition, not from that average. Our tiers on pricing start at $8,000 for a Studio Sprint and scale to a full Studio + Engine build for founders who want the redesign wired into a sales pipeline on day one.
- Audit current site
- Choose scope tier
- Match timeline needs
- Send fixed quote
FAQ
Common questions.
How much does a website redesign cost?
Most small business redesigns cost $8,000 to $24,000. A light refresh can run $2,500 to $8,000; a full platform migration can run $24,000 to $60,000 or more, depending on integrations and content volume.
How long does a website redesign take?
A refresh takes 1–3 weeks. A full rebuild takes 4–8 weeks. A platform migration takes 8–16 weeks, mostly driven by data migration and stakeholder review cycles.
Is it cheaper to redesign or rebuild from scratch?
A redesign that keeps your platform and content is almost always cheaper than a rebuild that changes both. Only rebuild when your CMS or platform is the actual constraint, not the design alone.
What's included in a full website redesign?
A full rebuild typically includes new information architecture, a documented brand system, custom page templates, a CMS handoff, and basic on-page SEO — see [what a rebuild looks like](/work/psc-inspection-engineering) in one of our case studies.
How do I know if I need a refresh or a full redesign?
If your site's structure and CMS still work and only the look feels dated, a refresh is enough. If content, information architecture, and platform are all fighting you, budget for a rebuild.