E-commerce / Industrial
Adhesives sold by chemistry and job.
Industrial adhesives sold B2B on Shopify. Cyanoacrylate, epoxy, polyurethane and MMA replatformed onto the Warehouse theme with chemistry-led navigation.
Results, measured.
Before: Jan 1–Mar 31, 2026, on the legacy theme. After: Jun 1–Aug 31, 2026, following the April 2026 replatform.
Organic revenue, revenue per session and session counts were measured in Google Analytics 4 (property 378986048, CAD), Organic Search channel only. Click-through rate and homepage clicks were measured in Google Search Console for sc-domain:ceccorp.ca. Both compare Jan 1–Mar 31, 2026 against Jun 1–Aug 31, 2026. Across the same windows organic impressions fell 18% and average position moved from 10.1 to 12.1, and paid media spend changed between the two periods.
The brief
CECCORP sells technical chemistry to a hobbyist buying one bottle and to a plant ordering a custom formulation. The replatform had to serve both from a single Shopify catalog without turning either into a compromise.
The build
- Wokiee to Warehouse theme migration
- Chemistry mega menu, 6 lines
- 11 application landing pages
- Custom formulation and dealer funnels
The work
The receipt
- Catalog reorganized by chemistry and job
- Legacy collection URLs redirected
- EN and FR hreflang shipped
Craft note
Navigation splits on two axes at once: chemistry for buyers who arrive knowing the product, application for buyers who only know the job.
Stack
Shopify replatform, Catalog IA, B2B funnel, Technical SEO.
Go deeper
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What is next
Next: deepen the capture path and connect the best-intent forms into the engine the studio operates. Continue to Zinodeck - Composite Decking