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Health / Dental

Gentle dentistry, engineered for search.

Dental website design for a North Nanaimo practice: 177 static Astro pages in English, Farsi and Mandarin, with booking one tap from every screen.

Receipt+53% organic clicks in 38 days
2026Dental UXAstro buildSchema + AEOMigration

Archived buildLive on the client's domain from June to July 2026. The practice has since returned to its previous site, and a return to this build is planned.

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Pacific One Dental dental website design homepage on a tablet: gentle dentistry hero with Book a Visit and click-to-call

Results, measured.

Search: before Apr 28–Jun 4, 2026 on the previous WordPress site; after Jun 5–Jul 12, 2026 with this build live. Enquiries: Jun 5–Jul 8, 2026. Lighthouse: 2026-06-02 before, 2026-06-23 after.

+53%Organic clicks from Google Search144 → 220 clicks across two equal 38-day windows
+27%Organic impressions16,291 → 20,771 over the same windows
21Patient enquiries through the new siteCounted in the practice's own web-lead log
30 → 95Lighthouse performance, desktop labLargest Contentful Paint 12.7s → 1.19s on the homepage

Clicks and impressions were measured in Google Search Console on the practice's own verified property, summed from daily rows across two equal 38-day windows either side of the 2026-06-05 launch. Patient enquiries were counted in the practice's own web-lead log. Lighthouse figures are desktop lab runs with simulated throttling on the homepage, the previous WordPress site against this build. An on-site SEO sprint also shipped 2026-06-18, inside the after window, so the search gain reflects the launch and that sprint together. Two sister-clinic brand queries that the new site correctly stopped ranking for sit in the before window, which understates the impression gain.

The brief

Pacific One needed a calm, gentle brand that Google and AI crawlers could both read, with CDCP, CEREC, IV sedation and laser dentistry each given room. The previous WordPress homepage took 12.7 seconds to paint and served noindex to every AI crawler.

The build

  • Astro static build, 177 pages
  • JSON-LD schema graph, 807 nodes
  • llms.txt and answer engine optimization
  • hreflang across English, Farsi, Mandarin

The work

Pacific One Dental implants page on a desktop display, with the treatment hero and a Nanaimo booking call to action
Pacific One Dental booking page on a phone, with Book a Visit and the sticky Call and Book bar within thumb reach

The receipt

  • 138 legacy 301 redirects mapped
  • ChatGPT started citing the practice
  • Anxiety, emergency and CDCP paths built

Craft note

Dental anxiety is treated as an architecture problem rather than a reassurance line, so the practice's “Tell us you're nervous” path gets its own form and its own thank-you page.

Stack

Dental UX, Astro build, Schema + AEO, Migration.

Go deeper

Building for this industry? See how we approach dental sites

What is next

Next: deepen the capture path and connect the best-intent forms into the engine the studio operates. Continue to Vantix Industrial Lasers

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