E-commerce / Home
Premium decking made simple.
Tarimatec's exclusive Canadian outpost. Cost calculator, installer matching, and lifestyle-led galleries for homeowners and builders.
Results, measured.
Meta: May 29–Jun 12, 2026. Google Search: campaign lifetime, Apr–Jun 2026.
Meta B2B lead-form conversions counted from 0 to 4 between May 29 and Jun 12, 2026, at CA$58.85 per conversion. Google Search conversion rate to quote request and cost per quote were measured across the campaign lifetime, April–June 2026.
The brief
Zinodeck needed a Canadian storefront for a premium material category where shoppers compare look, cost, and installation risk before they inquire.
The build
- Product gallery
- Cost path
- Installer matching
- Builder-friendly content
The work
The receipt
- Cost questions answered earlier
- Homeowner and builder paths separated
- Lifestyle assets made shoppable
Craft note
Tooling-as-content makes the calculator and installer finder the conversion engines instead of leaving the catalog to do all the work.
Stack
E-commerce UX, Calculator UX, Content system, SEO.
Go deeper
Building for this industry? See how we approach e-commerce sites
What is next
Next: deepen the capture path and connect the best-intent forms into the Side engine. Continue to True Serenity Home Care