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Custom cabinetry, ordered online .
Pre-assembled custom cabinets with 300+ finishes. Online consult, deposit-led proposals, and sample dispatch for showroom-free renovation.
The brief
Concepto needed a digital buying path for cabinetry that normally depends on showroom visits and long discovery cycles.
The build
- Finish browsing
- Video consult path
- Sample dispatch flow
- Proposal deposit framing
The work
The receipt
- Offline buying moved online
- Consult path made explicit
- Samples became conversion step
Craft note
E-commerce logic is grafted onto an offline category, with deposit-as-commitment becoming the conversion anchor.
Stack
Commerce UX, Consult flow, Sample journey, Content system.
What is next
Next: deepen the capture path and connect the best-intent forms into the Side engine. Continue to Cyra Beauty - Medical Aesthetics