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E-commerce / Jewelry

Ethical jewelry, made findable .

Ethical jewelry from women artisans, sold from a Toronto storefront Side designed on Shopify. Catalog SEO and feed work so all 871 pieces are findable.

Receipt+63% organic clicks year over year
2025Shopify designCatalog SEOShopping feedPaid media
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Kia Concept Store Shopify storefront homepage on a laptop: the ethical jewelry hero Side designed, built on Prestige

Results, measured.

Jun 10–Sep 6, 2026 compared with Jun 10–Sep 6, 2025. Catalog work shipped Dec 9, 2025.

+63%Organic clicks from Google Search362 → 591 across identical 89-day windows a year apart
+72%Organic clicks from Canada281 → 483 over the same windows
15.49 → 7.3Average mobile positionSite-wide, all queries
871Products given SEO titles and feed labels100% of the Shopify catalog, shipped Dec 9, 2025

Organic clicks and average position were measured in Google Search Console on the kiaconceptstore.com domain property across two identical 89-day windows, June 10 to September 6 in 2025 and again in 2026, so seasonal demand is held constant. The 871-product count is the completion figure from the December 9, 2025 catalog consolidation. The redesigned storefront went live inside the same period, so the figures reflect the redesign and the catalog work together.

The brief

Kia Concept Store sells handcrafted pieces from artisans worldwide out of a Toronto shop. Side designed the storefront, had it implemented on Shopify Prestige by its development partner, and rebuilt a product catalog Google could not read.

The build

  • Storefront design, built on Prestige
  • 871 product SEO titles and descriptions
  • Google Merchant Center label taxonomy
  • Performance Max asset groups

The work

Kia Concept Store necklaces collection page on a desktop display, filtered by product type and jewelry material
Kia Concept Store homepage on a phone, with the artisan jewelry hero and the store's ethical sourcing promise

The receipt

  • Storefront redesigned end to end
  • Catalog rebuilt as the search asset
  • Feed segmented by price and material

Craft note

The catalog is treated as the SEO surface, not the homepage, because 871 product pages carry more intent than any hero ever will.

Stack

Shopify design, Catalog SEO, Shopping feed, Paid media.

Go deeper

Building for this industry? See how we approach e-commerce sites

What is next

Next: deepen the capture path and connect the best-intent forms into the engine the studio operates. Continue to Cyra Beauty - Medical Aesthetics

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